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ThinkEquity Raises Online Ad Spending Forecast To $37.5 Billion

U.S. online ad spending will reach $37.5 billion this year, up 18.0% over last year, according to investment firm ThinkEquity, which revised its forecast based partly on solid Q1 trends.

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Twitter Boss: UK Brands 'Driving Ad Innovation'

More than 140 brands, many from the FMCG sector, have invested in advertising on Twitter since it launched paid-for opportunities in the UK last September.

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Coke Likes Social Media, Still Moves To Beat Of TV

Coca-Cola's chief marketer, Joe Tripodi, is a social media evangelist, yet Coke is not swiftly moving loads of its media spending into emerging platforms. Coke's spending worldwide in the digital and...

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GM To Stop Advertising On Facebook

GM started to re-evaluate its Facebook strategy earlier this year after its marketing team began to question the effectiveness of the ads.

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More Pitches Accent The Spanish

More demand among advertisers to reach Spanish-speaking consumers — and those acculturated Hispanics who are bilingual or speak English — means more efforts by media companies to sell commercial time...

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Oh, The Humanity! When Brands Become Publishers

Social publishing experts say the shift to brands as publishers is, above all else, a step toward re-humanizing advertising and developing emotional connections with content.

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ESPN's Upfront Presentation Goes Long On Digital

ESPN is aiming to provide advertisers with more targeted reach through digital properties, which include espnW, a platform dedicated to engaging female sports fans; a new ESPN radio app for the iPhone...

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Ford Differ From GM On Facebook Ads: We're Putting More Money In, Says Spokesman

Ford says it will "accelerate" ad spending on Facebook in conjunction with the "content" it's producing for the network.

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Skechers Settles Over Ads For Its Slimming Shoes

Skechers has agreed to pay a $40 million settlement after the Federal Trade Commission and 45 attorneys general nationwide accused the shoe company of falsely advertising the weight loss and health...

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Dish's Ads To End All Ads

Dish Network Corp. plans to promote its new ad-skipping feature with, ironically enough, a television ad—that is, if broadcast TV networks agree to run the spot.

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