ThinkEquity Raises Online Ad Spending Forecast To $37.5 Billion
U.S. online ad spending will reach $37.5 billion this year, up 18.0% over last year, according to investment firm ThinkEquity, which revised its forecast based partly on solid Q1 trends.
View ArticleTwitter Boss: UK Brands 'Driving Ad Innovation'
More than 140 brands, many from the FMCG sector, have invested in advertising on Twitter since it launched paid-for opportunities in the UK last September.
View ArticleCoke Likes Social Media, Still Moves To Beat Of TV
Coca-Cola's chief marketer, Joe Tripodi, is a social media evangelist, yet Coke is not swiftly moving loads of its media spending into emerging platforms. Coke's spending worldwide in the digital and...
View ArticleGM To Stop Advertising On Facebook
GM started to re-evaluate its Facebook strategy earlier this year after its marketing team began to question the effectiveness of the ads.
View ArticleMore Pitches Accent The Spanish
More demand among advertisers to reach Spanish-speaking consumers — and those acculturated Hispanics who are bilingual or speak English — means more efforts by media companies to sell commercial time...
View ArticleOh, The Humanity! When Brands Become Publishers
Social publishing experts say the shift to brands as publishers is, above all else, a step toward re-humanizing advertising and developing emotional connections with content.
View ArticleESPN's Upfront Presentation Goes Long On Digital
ESPN is aiming to provide advertisers with more targeted reach through digital properties, which include espnW, a platform dedicated to engaging female sports fans; a new ESPN radio app for the iPhone...
View ArticleFord Differ From GM On Facebook Ads: We're Putting More Money In, Says Spokesman
Ford says it will "accelerate" ad spending on Facebook in conjunction with the "content" it's producing for the network.
View ArticleSkechers Settles Over Ads For Its Slimming Shoes
Skechers has agreed to pay a $40 million settlement after the Federal Trade Commission and 45 attorneys general nationwide accused the shoe company of falsely advertising the weight loss and health...
View ArticleDish's Ads To End All Ads
Dish Network Corp. plans to promote its new ad-skipping feature with, ironically enough, a television ad—that is, if broadcast TV networks agree to run the spot.
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